20
May
This article is based on Ismail Madni’s brilliant talk at the Product Marketing Summit in Austin, hosted by our sister community, Product Marketing Alliance. More and more AI capabilities are being added to product roadmaps every single day. Even companies that aren’t using true AI are still incorporating increasingly advanced capabilities into their product. This gives us all a golden opportunity to rethink how we price our offerings and the story behind that pricing – and that’s what I’m excited to talk to you about today.A brief history of software pricing modelsLet's start by taking a quick look at the history…