Google Almost Cut Ad Exchange Fees Ahead of Antitrust Crackdown

Google Almost Cut Ad Exchange Fees Ahead of Antitrust Crackdown




Eight years ago, Google debated slashing the fees for its advertising exchange — the highest in the industry — after websites developed a way to boost online ad revenue while bypassing the company’s tools, former executives testified as part of a US Justice Department antitrust trial.



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By stp2y

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