Chinese Swap Handbags for Trips as ‘Experience Economy’ Booms

Chinese Swap Handbags for Trips as ‘Experience Economy’ Booms



Watching orders dwindle as China’s housing market slumped, factory owner Zheng Weirong decided to take action and protect his steel business from the real estate downturn.

Betting on a tourism revival, he wound down a production line making metal bars in 2021 and shifted investment to producing container-sized cabins, often used as guest houses. The pivot paid off, with demand exploding last year after Chinese travel rebounded following the lifting of pandemic restrictions.



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